Welcome to the Lab.

This space is my sandbox—a repository of half-baked ideas, late-night sprints, and design explorations. This is a collection of those stories. Some have happy endings, some are still being written, and others… well, they live here as reminders of ideas that didn’t quite work (yet). Welcome to my evolving notebook of experiments, thoughts, and creative misadventures.

 INTERACTIVE ART 
 MADE USING v0+FIREFLY 

Gateway to the Fluttering Sages. Cross into the world of fluttering sages, buzzing with words of wisdom. Greet them with kindness (tap), and they’ll share their timeless wisdom—words of insight carried on the breeze from an ancient, unseen world. (Few of my favourites)

 INTERACTIVE ANIMATION 
 MADE USING v0.dev 

Pixel to perfection. Each pixel matters yet only makes sense within the whole—embodying how effective research balances granular findings with comprehensive vision.

 TYPEFACE 
 AVAILABLE ON FONTSTRUCT 

Byondpix. The idea came from when I was working on my branding. I thought there had to be a typeface out there that matched my logo—but to my surprise, there wasn’t anything quite right. So, I decided to build my own. It’s an all-uppercase font, simple and clean, and I’m sharing it for free on FontStruct.

 DESIGN TOOL 
 MADE USING v0.dev 

Pixel art canvas. The idea came from thinking about how to transform passive consumption into meaningful engagement for the viewers. The pixel canvas uses cognitive reward pathways to turn transient visitors into engaged participants through meaningful micro-experiences.

 PERSONAL BRANDING 

ANA ™. Personal branding as a designer is tough—you're never truly satisfied. I've always believed that less is more, and I tried a variety of flat black and white designs and wordmarks until finding the one that really worked. It was balanced and represented my approach and thinking as a designer.

Copyright © 2025 Anamitra Jana