Application for early childhood cognitive development awareness with integrated pediatric support.

Role

UX Researcher
Product Designer

Team

(3) UX Designers

Skills

User Research
Interaction Design : Wireframing and Prototyping
Visual Design

Tools

Overview

Cognitive development is a complex and gradual process that begins at birth and continues throughout a person's lifespan. However, the initial 5 - 6 years are particularly pivotal, as the majority of cognitive development occurs during this period. Children who experience insufficient cognitive development during these formative years may encounter intellectual (cognitive) disabilities. In response to this challenge, we have developed an application.

Meet Crayon, an application designed to enhance awareness of early childhood cognitive development. Monitor your child's cognitive growth, seamlessly share reports with your selected healthcare professional, and connect with our extensive network of pediatricians.

My contribution

I carried out the literature review, designed the prototype, and facilitated the user testing sessions. I also created the visual design system for the application.
Teleport to the solution

Understanding the problem

Piaget's Theory of Cognitive Development

Jean Piaget's theory of cognitive development suggests that children move through four different stages of learning. His theory focuses not only on understanding how children acquire knowledge but also on understanding the nature of intelligence.

Existing Cognitive Assessment Scales

Quick visualization of how the existing Cognitive Assessment Scales works

Identifying the key challenges

Lack of awareness

Most parents lack awareness of their children's cognitive development and potential issues.

High cost of assessment

Cognitive assessments procedures are costly, making them unaffordable for many parents.

Overwhelming test procedures

Testing procedures are often overwhelming for kids, leading to lower accuracy.

Problem Statement

How can we create awareness among parents about the importance of their children's cognitive development and ensure early identification and intervention for neurocognitive disorders (NCDs)?

Arriving to the solution

Analyzing the findings, we crafted two user personas, with one scenario each. Using these, the team individually brainstormed numerous ideas. Coming together, we meticulously analyzed and discussed each ideas, converging on a feasible direction that would have the greatest possible impact.

User Scenarios

Brainstorming Ideas (my contribution)

Sketches from my individual brainstorming sessions. It also shows the final direction the team decided to choose.

Understanding the Solution

Note:
Our solution doesn't introduce or suggest a new scale or testing technique. It simply puts an innovative spin on the existing, proven cognitive testing procedures.


Introducing Crayon, an app that boosts awareness of early childhood cognitive development. Track your child's cognitive growth, share the reports with your chosen doctor, and connect you with our vast network of pediatricians. You can also schedule appointments from the application portal.

Companion to your Child's Growth.

01  Onboarding and Personalization

Opportunity: Existing test procedures are lengthy and lack personalization.

Solution:

Recognizing each child's uniqueness, we emphasize understanding their individual patterns. Our approach tailors the test dynamically, curating the flow of the activities to precisely estimate the child's cognitive levels and guide parents to the most fitting resources.

02  The Assessment

We kicked off by delving into understanding the testing procedure (Mullen Scale) through desk research and talking to the subject matter experts (pediatricians).‍

Opportunity: Accessibility and Cost Reduction

Solution:

Exploring ways to implement the concept in the virtual realm for accessibility and simplicity. This also lowers costs by eliminating the need for a moderator or doctor.

Let's take a look at one of the activities/games

Starry Night is one of the activities/games that I designed to access the Visual Reception skills of a child.

The child needs to identify and count similar objects. The system then evaluates the child's visual reception skills based on the complexity level of the activity and the number of correct answers.

03  Communicating test results

Challenges:

Ensuring users feel secure sharing their details and utilizing the product.

Sharing results with parents in a manner that avoids causing panic, and ensure the tool is perceived as a screening procedure, not a test replacement.

Empowering parents with control over data sharing without compromising safety.

Opportunity:

Effective communication and secured data sharing.

Solution:

Diving into effective communication methods that simplify details without inducing panic. Supporting insights with curated resources and comprehensive assistance. Meticulously tracking and delivering data to the designated recipients.

Learnings

Understanding all Stakeholders

Understanding parents' perspectives is critical in this child-focused app. Their decisions shape the app's success; neglecting their needs risks missing the target audience. Identifying key information for parental understanding allowed us to make informed design decisions, meeting the needs of all users.

Communicating Sensitive Information

Despite high accuracy, we were cautious with report details, as it's not a substitute for professional diagnosis. The screening suggests consulting a doctor in medium or high-risk cases, preventing unnecessary panic from the results.

Other works

Link to ESUP
Link to crayons

let's connect & create something together

Thanks for reaching out. I will get back to you soon!
Drop a mail:  anamitrajana@outlook.com
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